I know it doesn't make much sense...many don't see themselves in sales and therefore aren't willing- to do sales work. There is no wonder why so many fail. Never mind businesses in general. As realtors, we are both, sales people and business operators. The double whammy.
I speak to people every day. I hear a lot about this lead source or that. My first question is: what is your PC SOI plan. 68% of successful businesses clients come from PC/SOI. What are you doing to stay in front of them?
I remember when I first started in the business. I was bashful with those closest to me. I spent hours, days, weeks, months working my butt off to gain clients that were unknown to me before. I added all of them to my database and soon many became my PC/SOI. IMAGINE, if I had started with my PC/SOI first?
The easiest and quickest way to gain business is via PC/SOI and oh.
The best practice is 33 touches. Newsletter. Seasonal. Video. Event. Calls. IQ does it all for you. What are you doing?
There is no silver bullet. There is no way around the work. The difference between success and failure in this business is your willingness to do the work that 87% aren't willing to do.
Part of your coaching is PC/SOI. Work with you coach. Make sure this source is perfect and consistent. This will get you 68% of the way to your #!